Insurers and insurance distributors are seeking new ways to re-engage with customers across all lines of business in order to not only demonstrate their relevance and value now, but equally importantly for the post-Covid environment.
Ways of working and living are changing and the expectations of the insurance consumer have developed in line with these changes. A key indicator of how well an insurer or distributor might perform post-pandemic will be the degree to which they embrace digital tools as a way to run their business, as well as to interact with customers.
What are digital consumer expectations?
Today’s digital consumer expects a frictionless experience and complete convenience in all their transactions. Amazon delivers a customer centric journey where a purchase can be made in just a few clicks and arrives on the doormat within 24 hours.
Customer buying behaviour data is used to offer the customer a personalised experience with relevant alternatives and additional associated products presented in a non-intrusive manner which is perceived as added value.
What can help insurers and distributors meet the digital challenge?
Download the free in-depth article to learn more about what digital consumer trends and behaviours are and how you can boost business by digitalising offerings and accelerating the digital distribution of new products (micro insurance, instant insurance, pay-as-you-go insurance, IoT and wearables).