Digital channels and insurtech are tightening their grip on the insurance industry, replacing face-to-face and telephone communication as the primary way of delivering products and services.
Insurers that don’t embrace new business models and enhance their digital user experience face the consequence of being displaced by those that do.
Digital services must be entirely responsive to the customers’ needs, easy to use and fast. Only then will customers experience the brand positively and their time on the website or app is more likely to convert into a sale.
How does the insurance industry react and what are the trends?
Read the in-depth article to learn more about ‘on demand’ or ‘micro-duration’ insurance, largely driven by the lifestyle of the Millennial generation.